Velloe Socially Conscious Blog

We blog on social responsibility and current thought leadership about making the world better.

Our social responsibility scope includes businesses, charities and marketplace trends that help people who support great causes to do well and outperform. We support those who do great work to build stronger communities.

Digital Marketing Tips for Your Charity

Digital Marketing Tips for Your Charity

Regardless of the size of your not-for-profit, taking advantage of digital marketing is a top priority. Virtually every user’s first experience with your organization, whether they’re a volunteer, fundraiser, or just an interested party, will occur online. A key to digital marketing is to make sure that your entire online presence is in sync with… Continue Reading

4 Trends Charities can Expect in 2016

4 Trends Charities can Expect in 2016

Charities had an interesting 2015, with many being created to serve old needs with new tools. While some non-profits have been smart enough to adopt these new technologies, many are still lagging when it comes to engaging people in a way that they’d prefer in the modern age. There are other things that non-profits can use… Continue Reading

Using Print Marketing to Grow Your Business

Using Print Marketing to Grow Your Business

Printed marketing materials are some of the most effective tools small businesses have at their disposal. Someone who’s just encountered your business might not have had enough time to be sold on it. They won’t always remember to come back, or have time to visit your website later. Giving them a brochure fosters a stronger… Continue Reading

How do Consumers feel about Corporate Social Responsibility?

How do Consumers feel about Corporate Social Responsibility?

While the competitive reasons are there, many companies still have a hard time being convinced of a legitimate need for corporate social responsibility. They feel they have plenty of business reasons for why they can’t do it. But what many of these businesses, of all sizes, don’t realize is that the future of commerce is… Continue Reading

Fundraising in the Digital Age

Fundraising in the Digital Age

Many charities have had successful fundraising campaigns, and are trying to figure out how to adjust in the digital age. Here are some tips to help make the transition: Responsive design wins Using a responsive website is a significant differentiator for charity websites. Responsive design ensures that your site is visible on mobile phones and online… Continue Reading

How Charities Can Engage Millennials

How Charities Can Engage Millennials

Millennials are a very giving generation, as their habits fly in the face of many of the stereotypes about them. Many peg them as a selfish generation, yet 87% of them donated at least $100 to charity in the past year. Clearly they want to make the world better through donations and social change. But… Continue Reading

How Sustainability Leaders in Business Outperform

How Sustainability Leaders in Business Outperform

Sustainability is a growing field of interest in every industry. In the media, there’s always a story about the need to emphasize sustainability in our infrastructure, energy consumption, etc. Naturally, with it permeating all these aspects of our lives, sustainability in business is of high interest to consumers and companies alike. With the growing emphasis… Continue Reading

Business Donors – Restricted vs. Unrestricted Funds

Business Donors – Restricted vs. Unrestricted Funds

When it comes to a not-for-profit organization, businesses can designate their donations in one of two different ways. They could ‘restrict’ the use of their donations to a particular purpose or project, such as an endowment for a scholarship fund at a university. They could also give ‘unrestricted’ funds that the not-for-profit can use for… Continue Reading

Marketing to Millennials

Marketing to Millennials

Millennials make up the largest generation and are about to enter their prime spending years. That’s why many businesses are understandably trying to figure out how to best reach this cohort. Here are some more suggestions to help you better understand and therefore, market to them: What millennials care about Millennials appear to be more… Continue Reading

Retailers Digital Guide to 2016

Retailers Digital Guide to 2016

The digital age has changed how we shop. But that doesn’t mean retailers should completely change your marketing strategy, merely adapt it to a new era. Here are some stats and tips to help you make that transition: A retailer’s website is the face of their brand Your brand is still as important as ever, the digital age has… Continue Reading

Together We Can Make The World Better